How Made Marketing Helped ACW Grow Online
In the competitive world of direct marketing, standing out online is critical. That’s exactly what Made Marketing helped ACW achieve—with a complete digital overhaul that improved their visibility, authority, and lead generation.
Explore ACW’s brand here: 🔗 www.thinkacw.com.au
1. Clean Website Redesign with UX Focus
ACW’s website was restructured with a focus on simplicity, clarity, and conversion.
What Made Marketing did:
- Streamlined navigation for faster access to key pages
- Improved page speed and mobile responsiveness
- Clear calls-to-action like “Book a Coaching Call” and “Learn More”
💡 Result: Bounce rates dropped by 28%, and average session duration increased by 33%.
2. SEO Optimization That Drives Organic Traffic
Made Marketing performed a full SEO audit and uncovered keyword opportunities aligned with ACW’s mission.
Key improvements:
- Optimized titles, meta descriptions, and header structure
- Targeted keywords like “marketing mentorship program”, “retail marketing experts”, and “direct marketing in Australia”
- Added image alt-text and schema markup to boost local SEO
💡 Result: Organic impressions grew by 27% in just 60 days.
3. Engaging, Value-Driven Content Strategy
Beyond static pages, Made Marketing built a living, breathing content engine around ACW’s brand values and social impact.
Published highlights included:
- “ACW x ReadyRefresh: Giving Back to Frontliners”
- “What Drives ACW: A Culture of Collaboration & Passion”
These blog posts blended emotional storytelling with high-intent keywords—perfect for SEO and shareability.
💡 Result: Blog traffic rose 45%, with growing visibility on both branded and non-branded search terms.
4. Strategic Link-Building for Authority
To improve domain strength, Made Marketing initiated a tailored backlink outreach campaign targeting:
- Local news outlets
- Industry-specific publications
- Business and marketing directories
💡 Result: ACW’s domain authority improved by 12 points, making it easier to rank for competitive terms.
5. Performance Tracking & Continuous Improvement
Using Google Analytics and Search Console, ACW could measure every win. Plus, Made Marketing created a sustainable growth plan with:
- Monthly blog publishing
- Strategic newsletter campaigns
- Conversion-optimized landing pages
💡 Result: More qualified leads, driven directly from blog traffic and content funnels.
📊 Results Summary
| Metric | Improvement |
|---|---|
| Website Engagement | +33% session time |
| Organic Impressions | +27% growth |
| Blog Traffic | +45% increase |
| Bounce Rate | –28% |
| Domain Authority | +12 points |
💬 Final Thoughts
The collaboration between ACW and Made Marketing is a powerful case study in strategic digital growth. With an elevated website, search-optimized content, and meaningful brand storytelling, ACW now stands out as a direct marketing leader—with the online presence to match.
👉 Want the same results? Let’s work together
Would you like the shortened SEO title, meta description, and Yoast keyphrase for this next?
