How MadeMarketing Built Tesora’s Website
1. Bringing the Brand to Life Online
Tesora’s brand revolves around authentic Neapolitan pizza, cold-fermented dough, and a strong connection to local produce and community. Made Marketing translated that story into a clean, engaging, and modern website.
What They Did:
- Designed a homepage that immediately highlights Tesora’s passion for pizza and process
- Wrote clear, inviting copy that reflects Tesora’s warm and artisan tone
- Included calls-to-action like “Order Now”, “View Menu”, and “Book Your Event”
💡 Visitors immediately understand what Tesora stands for—quality, simplicity, and real ingredients.
2. Seamless Navigation & User Experience
One of Made Marketing’s key goals was to create a friction-free experience across devices.
UX Improvements:
- Mobile-first design for easy browsing and ordering
- Clear navigation with quick links to menu, story, and ordering
- Fast load speeds and optimized page layouts
- Sticky headers and intuitive menu categories
📱 Users can explore, order, and connect with Tesora in just a few taps.
3. Visual Storytelling with Premium Imagery
Made Marketing ensured the visuals matched Tesora’s premium positioning. Every photo—from hand-stretched dough to fresh ingredients—was carefully placed to entice and tell a story.
Visual Features:
- Hero section featuring Tesora’s wood-fired pizza in action
- Image blocks showing process, local ingredients, and team culture
- Visual emphasis on Tesora’s identity: warm colors, inviting lighting, and clean presentation
🍅 Photography captures both the food and the feeling of dining at Tesora.
4. Building for Growth: Menu, Orders, and Events
Tesora needed more than a beautiful site—they needed a functional platform for daily operations.
Made Marketing delivered:
- A simplified “Order Now” system that replaces confusing product pages
- A structured menu display with item descriptions and pricing
- A clear section for event bookings and private catering requests
- Integrated contact forms and smooth user journeys
🛒 The website supports both impulse orders and long-term relationships.
5. Optimized for Visibility & Performance
To ensure Tesora’s story reaches the right audience, Made Marketing applied strong SEO foundations:
SEO Enhancements:
- Keyword-rich titles, slugs, and meta descriptions
- Alt text and schema for product and menu pages
- Internal linking between homepage, about, and ordering pages
- Fast, responsive design with minimal plugin bloat
🔍 Tesora now ranks for key local search terms and stands out to new customers.
📈 Results at a Glance
| Area | Impact |
|---|---|
| Brand Presentation | Stronger online identity and recall |
| UX & Navigation | Smoother ordering and browsing |
| Visual Appeal | Premium food photography, better branding |
| Conversion Flow | Increased user engagement and orders |
| SEO Optimization | Higher local visibility and search clicks |
🎯 Final Thoughts
Made Marketing didn’t just make a website—they helped Tesora create a digital home that reflects their passion, values, and culinary craft. From visuals to functionality, every aspect was built to grow the brand and connect more deeply with customers.
🔗 Visit Tesora’s site: https://tesora.au
