How Made Marketing Helped ACW Grow Online

In the competitive world of direct marketing, standing out online is critical. That’s exactly what Made Marketing helped ACW achieve—with a complete digital overhaul that improved their visibility, authority, and lead generation.

Explore ACW’s brand here: 🔗 www.thinkacw.com.au


1. Clean Website Redesign with UX Focus

ACW’s website was restructured with a focus on simplicity, clarity, and conversion.

What Made Marketing did:

  • Streamlined navigation for faster access to key pages
  • Improved page speed and mobile responsiveness
  • Clear calls-to-action like “Book a Coaching Call” and “Learn More”

💡 Result: Bounce rates dropped by 28%, and average session duration increased by 33%.


2. SEO Optimization That Drives Organic Traffic

Made Marketing performed a full SEO audit and uncovered keyword opportunities aligned with ACW’s mission.

Key improvements:

  • Optimized titles, meta descriptions, and header structure
  • Targeted keywords like “marketing mentorship program”, “retail marketing experts”, and “direct marketing in Australia”
  • Added image alt-text and schema markup to boost local SEO

💡 Result: Organic impressions grew by 27% in just 60 days.


3. Engaging, Value-Driven Content Strategy

Beyond static pages, Made Marketing built a living, breathing content engine around ACW’s brand values and social impact.

Published highlights included:

  • “ACW x ReadyRefresh: Giving Back to Frontliners”
  • “What Drives ACW: A Culture of Collaboration & Passion”

These blog posts blended emotional storytelling with high-intent keywords—perfect for SEO and shareability.

💡 Result: Blog traffic rose 45%, with growing visibility on both branded and non-branded search terms.


4. Strategic Link-Building for Authority

To improve domain strength, Made Marketing initiated a tailored backlink outreach campaign targeting:

  • Local news outlets
  • Industry-specific publications
  • Business and marketing directories

💡 Result: ACW’s domain authority improved by 12 points, making it easier to rank for competitive terms.


5. Performance Tracking & Continuous Improvement

Using Google Analytics and Search Console, ACW could measure every win. Plus, Made Marketing created a sustainable growth plan with:

  • Monthly blog publishing
  • Strategic newsletter campaigns
  • Conversion-optimized landing pages

💡 Result: More qualified leads, driven directly from blog traffic and content funnels.


📊 Results Summary

MetricImprovement
Website Engagement+33% session time
Organic Impressions+27% growth
Blog Traffic+45% increase
Bounce Rate–28%
Domain Authority+12 points

💬 Final Thoughts

The collaboration between ACW and Made Marketing is a powerful case study in strategic digital growth. With an elevated website, search-optimized content, and meaningful brand storytelling, ACW now stands out as a direct marketing leader—with the online presence to match.

👉 Want the same results? Let’s work together


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